October 12th, 2007 4:11 PM

Baby Boomers have made their mark as a strong force for consumer trends. As they plan their retirement years, they're continuing to uphold that reputation. Boomers are influencing the second home market by investing in retirement destinations and residences that fit their active lifestyle.

A 2004 ERA Real Estate study revealed that nearly two-thirds of Baby Boomers own two or more homes. According to the National Association of Realtors 2007 Investment and Vacation Home Buyers Survey, the average Baby Boomer buyer is 44-years-old with a median income of $102,000.

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